If you maintain an active profile, utilise relevant keywords and drive consistent engagement with your content, your pins will become more visible in user searches. Since Pinterest is a search engine, you can also utilise SEO. Users who discover your profile can then save these pins. Pinterest ads work in exactly the same way.Īs a brand, you can set up your own Pinterest profile to upload high-quality content and attract organic traffic.įor instance, you might arrange several boards on your page to display your product range. Pins can be saved to different ‘boards’ that allow users to organise their content.įor example, a user might set up an ‘interior design’ or a ‘recipe’ board and collect relevant pins there for inspiration. These are effectively bookmarks that users can view and save. Pinterest content is delivered through ‘pins’.
The platform places a big emphasis on a simple design and bold visuals, encouraging users to actively discover new content through search results. This is important to remember when you’re thinking about advertising opportunities. That’s why many also refer to Pinterest as a ‘visual discovery engine’. Pinterest is primarily a social media platform, but it functions in the same way as a search engine. Let’s run through the fundamentals of Pinterest advertising and equip you with the expertise you need to succeed. And as always, we’re here to supply the answers. (And that’s your cue to deliver some engaging and effective advertising.)īut how can you get started with Pinterest advertising? Which formats and tactics are most likely to deliver the jaw-dropping results that you’re looking for?
Users are constantly searching their feeds for fresh ideas and new products to try. The platform is designed for discovery and exploration. Pinterest can be a valuable advertising partner for many e-commerce brands.
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